Blog

Running an optical retail store is a difficult job, we know that. Often the stress of running your own business means overlooking major errors you’re making. Ideally we learn from our mistakes and … read more

This company needs no introduction, but we’ll try to do Apple justice. Apple is the first public company in history to surpass a $1 trillion valuation…ever. Yep, you read that right, the tech gian … read more

When brands use color, often times it can seem random. But what if I told you there’s scientifically-backed evidence that colors invoke instinctive human emotions that help define brands how they … read more

We are all aware that this pandemic has changed the way the world operates. By now you know that keeping appropriate distance is key to mitigating spread of the illness. Naturally, this drasticall … read more

During this Pandemic it is likely that your practice is seeing less traffic than it ever has before. Times are tough for most businesses ranging from furniture shops to optical practices. Well, th … read more